Case Study: Kildare Wildlife Rescue achieves a nature-inspired brand identity with Wonder Works

Kildare Wildlife Rescue creates a nature-inspired brand identity with Wonder Works

kildare wildlife rescue, a wildlife rescue and rehabilitation organisation, needed to rebrand its legacy identity. The challenge was to create a new visual language that represented all animals equally without prioritizing one specific creature. They partnered with the creative agency Wonder Works for a brand strategy and visual identity project.

Wonder Works developed a nature-inspired solution featuring a unique logomark that combines a paw and a feather to symbolize a broad range of wildlife. The solution included hand-drawn illustrations of Irish wildlife and organic textures, which were applied across social media, posters, and event banners. This new visual identity gave the brand a distinctive and memorable quality, allowing it to stand out prominently across various platforms.

Kildare Wildlife Rescue