Case Study: Aduantas Aerial achieves a bold contemporary brand identity with Wonder Works

Aduantas Aerial wins Best Dance Film with Wonder Works

Wonder Works was engaged by Aduantas Aerial, a Dublin-based aerial acrobatics and circus performance group, to create a new brand and visual identity. The challenge was to capture the group's unique essence, help them stand out in the contemporary circus scene, and develop a versatile system that could adapt for various sub-brands and collaborations while distinguishing them from traditional circus imagery.

The solution implemented by Wonder Works was a bold and contemporary visual identity that spanned logo design, print collateral, digital media, merchandise, and film promotion. This versatile system was successfully applied across theatre spaces, T-shirts, and social media. The results were highly successful; the film based on their live show, which utilized the new identity, went on to win Best Dance Film at the Silk Road Film Awards and was a finalist or selected entry at several other international film festivals.

Aduantas Aerial