Case Study: Lucky Saint launches a Hazy IPA campaign with Wonder Vision CGI and beer VFX

Lucky Saint delivers 28 motion assets with Wonder Vision

Lucky Saint, a brand synonymous with great-tasting alcohol-free beer, approached Wonder Vision to launch their first non-lager product, the Hazy IPA. Their challenge was to create a digital, social-first campaign film that maintained their established 'saint-like' brand identity while adding a unique twist for the new product launch.

Wonder Vision implemented a solution that fused high-detail CGI and fluid VFX to bring the Hazy IPA story to life. The studio delivered a master film alongside 27 additional motion assets and key visuals, including adaptations for multiple aspect ratios and teasers, ensuring the campaign connected with its audience across various platforms. For this work, Wonder Vision was recognized with a Creativepool Award in 2026.

Lucky Saint