Case Study: ASICS brings its Walrus mascot to life with Wonder Vision’s 3D CGI design

ASICS boosts brand world impact with Wonder Vision in a 3D mascot project

ASICS required a distinctive and expressive 3D mascot to enhance its brand presence across various touchpoints. To achieve this, they partnered with the creative CGI studio Wonder Vision for its character design and CGI production services.

Wonder Vision brought the Walrus mascot, named 'Rus', to life through extensive art direction, 3D modeling, and look development. The solution delivered a highly polished and versatile character asset full of personality. The result had a huge impact on the ASICS brand world, providing an ownable identity that resonates across their marketing and receives instant recognition.

ASICS