Case Study: Large Hospital System fills a Director of Nursing role with Wolters Kluwer ELM Solutions

Targeted multichannel campaign proves ideal way to recruit and hire specialist

A large hospital system needed to quickly recruit a specialty Director of Nursing for one of its facilities. Wolters Kluwer ELM Solutions supported the search using its Lippincott nursing audience, journal brands, NursingCenter, and NursingJobsPlus to better reach the right specialist candidates.

Wolters Kluwer ELM Solutions implemented a targeted multichannel campaign with specialty and keyword-based email, banner, interstitial, and featured job placements, including two clinical spotlight emails and two months of ads across the Lippincott network. The campaign aligned the opportunity with relevant clinical content, expanded reach, improved spend efficiency, and generated better applicants, helping the hospital system fill the role more effectively.