Case Study: Woodie's achieves 12% online revenue growth with Wolfgang Digital

Woodie's boosts online revenue 12% with Wolfgang Digital

Woodie's, a DIY, home, and garden retailer, faced a decline in its market post-pandemic and needed to overcome shifting consumer behaviors and increased digital competition. The company partnered with digital marketing agency Wolfgang Digital with the goal of achieving a 10% increase in online revenue in 2023.

Wolfgang Digital implemented a people-first social media strategy focused on inspirational content. This involved leveraging user-generated content, collaborating with influencers, and creating in-store content with employees to build consumer trust. The solution utilized innovative ad formats on Meta, Pinterest, and TikTok. This strategy drove a 12% year-on-year increase in online revenue and a 73% increase in social media-driven revenue for Woodie's, while also significantly improving ROAS and reducing CPCs.

Woodie's