Case Study: Swimlane doubles sales qualified leads with Wolfgang Digital

Swimlane doubles sales qualified leads with Wolfgang Digital and cuts cost per SQL by 56%

Swimlane, a pure-play security automation company, faced a challenge with low-quality marketing leads and an inability to measure which digital campaigns were driving actual sales. Their poor MQL to SQL conversion rates and inability to track online interactions to sales hindered their marketing budget efficiency, especially within their global and expensive PPC campaigns. Wolfgang Digital was engaged to address this.

Wolfgang Digital implemented advanced server-side tagging and offline conversion tracking, intricately linking Swimlane's Google Ads with their Pardot/Salesforce systems. This provided comprehensive visibility and data-driven insights, allowing for precise budget allocation. As a result, Wolfgang Digital's strategy doubled Swimlane's sales qualified leads and cut the cost per SQL by 56%, optimizing marketing spend and dramatically boosting sales efficiency.

Swimlane