Case Study: Shaws more than doubles email revenue and repeat purchases with Wolfgang Digital

Shaws more than doubles email revenue by 122% with Wolfgang Digital

The customer, Shaws, faced a significant challenge with customer retention, as over 50% of their customers made only a single purchase and 23% of their database was unengaged with email. To address this, they partnered with Wolfgang Digital, whose CRM & Marketing Automation team used the Klaviyo platform to develop a personalised email marketing strategy aimed at reducing churn.

Wolfgang Digital implemented an advanced marketing automation solution using zero-party and first-party data to create personalised email flows for user retention, community building, and re-engagement. This strategy resulted in a 122% year-over-year growth in email revenue and a 149% increase in repeat purchases over a six-month period. Furthermore, Wolfgang successfully re-engaged 39% of previously unengaged customers.

Shaws