Case Study: Horseware Ireland triples international revenue with Wolfgang Digital

Horseware Ireland triples international revenue in less than a year with Wolfgang Digital

Horseware Ireland, an equestrian equipment retailer, faced the challenge of scaling its international direct-to-consumer business. While well-known in Ireland, the brand's search demand was declining abroad, and its online ad space was dominated by larger retail partners. Wolfgang Digital was engaged to help increase direct sales and brand authority in the US and European markets.

Wolfgang Digital implemented a solution combining CRM automation, SEO content localization, and data-driven Google Ads strategies. This included using Klaviyo for segmented email and SMS flows and a tool called PriceShape to optimize ad spend. The results were significant, as Wolfgang Digital helped triple Horseware's international revenue in under a year, beating targets by 25%. SMS marketing alone achieved a 5,000% ROI, and the overall campaign delivered a 400% return on investment.

Horseware Ireland