Case Study: Elverys boosts short-form video performance with Wolfgang Digital

Elverys boosts sales 58% with Wolfgang Digital

Elverys, Ireland's oldest sports retailer, faced a challenge with its social media strategy. Despite having high-quality creative assets, its video content was failing to capture attention on Meta and TikTok, with most viewers dropping off before the two-second mark. This led to poor engagement and a high cost per view, allowing competitors to gain ground. Wolfgang Digital was enlisted to reimagine the social creative approach.

Wolfgang Digital developed a strategy using trend-led insights and AI to rework content into platform-native videos. The solution focused on creating content with heart and humour for Elverys' core demographic and incorporated in-platform optimisations to stop the scroll. This work dramatically improved performance, yielding a 20% lower cost per view, a 48% increase in viewers watching the first 25% of a video, a 39% increase in complete video views, and a 58% uplift in sales compared to the original assets.

Elverys