Case Study: Corcoran’s Furniture & Carpets achieves greater offline revenue visibility with Wolfgang Digital

Corcoran’s Furniture & Carpets boosts offline revenue 6% YoY with Wolfgang Digital

Corcoran’s Furniture & Carpets, a family-run furniture retailer, faced the challenge of quantifying the true return on its social media ad spend. With privacy measures limiting online tracking and 95% of its sales occurring in-store, the company could not measure how its top-of-funnel social performance was driving bottom-of-funnel offline revenue. They partnered with Wolfgang Digital to find a solution.

Wolfgang Digital implemented Meta’s Offline Data Tracking, creating a framework that linked in-store CRM data with online campaign activity. This provided visibility into which customers who saw social ads later made a purchase in a physical store. As a result, Corcoran’s achieved an 8% increase in overall revenue with 22% less spend, including a 6% YoY increase in offline revenue. Wolfgang Digital's solution provided 5.6x greater visibility on social’s true impact and recorded a 900% higher ROAS.

Corcoran’s Furniture & Carpets