Case Study: Corcoran’s boosts SMS revenue with Wolfgang Digital

Corcoran’s boosts SMS revenue by 921% with Wolfgang Digital

Corcoran’s, a furniture and carpets retailer, faced a significant challenge with low engagement from its small SMS subscriber base. To address this, the Wolfgang Digital CRM & Marketing Automation team was tasked with growing the audience and creating a more effective, cross-channel marketing strategy to boost engagement and drive conversions.

Wolfgang Digital implemented a strategy to grow the SMS database by converting email subscribers and adding new sign-up forms. They then integrated SMS into existing automated email flows to create personalised, cross-channel customer journeys. This solution led to a 244% growth in the SMS subscriber list, a 112% increase in click rates, and a remarkable 921% surge in SMS-attributed revenue, making it a top-performing channel.

Corcoran’s