Case Study: American Holidays boosts leads and ROAS with Wolfgang Digital's call intelligence and automated attribution

American Holidays boosts PPC leads 22% and ROAS 61% with Wolfgang Digital

American Holidays, a travel company experiencing post-pandemic growth, faced a challenge with its Google Ads account. While the number of leads was increasing, vendor Wolfgang Digital lacked full visibility into lead quality and the true return on investment, limiting their ability to make key optimization decisions.

Wolfgang Digital implemented a solution using the Infinity call tracking software. By creating a real-time data link between the client's CRM and Infinity to match bookings to their original marketing calls, they could import revenue data into Google Ads as offline conversions. This allowed Wolfgang to optimize campaigns for revenue, resulting in a 22% increase in quality leads and a 61% boost in return on ad spend.

American Holidays