Case Study: Ubisoft boosts brand engagement with Wolff Olins’ refreshed Anno visual identity

Ubisoft boosts brand engagement 106% with Wolff Olins

Wolff Olins partnered with Ubisoft to address a branding challenge for its flagship city-building game, Anno. Despite having a dedicated player base, the 25-year-old franchise lacked a clear brand purpose and a cohesive design system to make it iconic in the competitive gaming market.

The solution involved creating a comprehensive new visual identity centered on the ethos 'Crafted with Care'. Wolff Olins developed a new logo and design system inspired by ancient craftsmanship, which was even physically forged from metal to ensure authenticity. The results were significant, with the rebrand driving a 245% increase in press coverage, a 106% rise in brand engagement, and a 92% positive community sentiment at the game's reveal.

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