Case Study: Uber boosts brand value and transforms from ride-hailing app to mobility platform with Wolff Olins

Uber boosts brand value 51% with Wolff Olins

The customer Uber faced significant internal and external challenges stemming from its unsustainable hypergrowth culture, which threatened driver retention and trust. Vendor Wolff Olins partnered with Uber on a comprehensive program encompassing brand strategy, culture strategy, employer branding, and a new visual and verbal identity to support its transformation from an app into a full mobility company.

Wolff Olins implemented a multi-faceted solution that included developing a new cultural platform for driver retention, a global employee value proposition, and a refreshed safety-focused identity. This cultural and brand shift, including the new "Go-Get" architecture, helped spur business transformation. The work by Wolff Olins resulted in a 51% increase in brand value ahead of Uber's IPO and contributed to record stock prices.

Uber