Case Study: Instacart achieves broader brand reach with Wolff Olins

Instacart boosts online mentions 153% with Wolff Olins

Instacart, a leading grocery technology platform, faced increased competition and needed to evolve its brand beyond groceries as the online delivery space grew. They engaged the brand consultancy Wolff Olins to develop a new brand strategy, visual identity, verbal identity, and digital experience to help them expand their reach and connect more deeply with users.

Wolff Olins developed the "Shop+Savor" ethos and a new visual identity that transformed Instacart's carrot logo into a dynamic symbol. This solution helped energize internal teams and successfully reposition the brand. The results included a double-digit percentage increase in new site visits and a 153% increase in online mentions shortly after the rebrand launch. Wolff Olins also helped Instacart build its first creative team and brand new offerings.

Instacart