Case Study: Yemi for Mayor 2023 wins a historic landslide with Wolf & Key Marketing

Yemi for Mayor 2023 wins historic landslide with Wolf & Key

The customer, Yemi for Mayor 2023, was a political campaign facing the challenge of overcoming a significant name-recognition deficit and competing against deep-pocketed opponents with limited funds. The vendor, Wolf & Key, was hired to implement a digital marketing strategy to make the inexperienced candidate a viable choice for mayor.

Wolf & Key executed a year-long, high-velocity digital engine that utilized hyper-targeted voter lists and social media to facilitate direct communication. The vendor produced over 55 custom videos and managed precision ad campaigns, achieving over 2.5 million impressions and an average engagement rate of 4.27%. This strategy by Wolf & Key led to a historic election victory, making Yemi the city's first Black mayor.

Yemi for Mayor 2023