Case Study: Cultural Office of the Pikes Peak Region boosts Arts Month reach with Wolf & Key

Cultural Office of the Pikes Peak Region boosts website traffic 380% with Wolf & Key

The Cultural Office of the Pikes Peak Region (COPPR) faced a significant visibility gap for its annual Arts October program due to a lack of a cohesive digital marketing strategy. To overcome this challenge of limited reach and awareness, they partnered with the vendor Wolf & Key for a comprehensive digital marketing solution.

Wolf & Key implemented a multi-channel digital marketing blitz that included producing 25 custom videos and deploying targeted ads on YouTube, Meta, and Display networks over a 45-day period. This strategy achieved remarkable results, including a 75% market penetration in the Pikes Peak Region and a close to 380% increase in website traffic, significantly boosting event attendance and engagement for Arts October.

Cultural Office of the Pikes Peak Region