Case Study: Street Parking scales to 15,000+ members and boosts member consistency with Wodify

Increasing Retention Through Workout Tracking Consistency

Street Parking, the online fitness brand founded by Miranda and Julian Alcaraz, grew from posting simple at‑home workouts to a large, loyal audience that needed consistent programming and easy access. To manage membership, payments, communications and workout tracking as the business scaled, Street Parking turned to Wodify, deploying Wodify Core, Wodify Perform and Wodify Rise to run sales, member tools and attendance tracking.

Wodify’s platform let Street Parking scale to over 15,000 worldwide members and 10+ programs without adding workload by centralizing payments, targeted messaging and member-facing features like the Whiteboard and Coachboard, with Wodify Perform driving attendance tracking. Using Wodify, they introduced milestone rewards (75, 365 and 1,000 logged workouts) that increased consistency, engagement and brand awareness—results the founders attribute directly to Wodify.

Street Parking

Miranda Alcaraz

Street Parking