Case Study: CrossFit Bowling Green achieves 2.5x more leads, 84% conversion rate, and 70% website cost savings with Wodify Sites

Explosive growth with a powerful website

CrossFit Bowling Green, owned by Eric Hanna, struggled with an ineffective, costly website strategy — from a bare‑bones DIY site to a $1,000/month hosted option and an underpowered local provider that couldn’t track leads or make quick changes. The gym needed an affordable, customizable, professional site that Eric could control and that would drive lead generation. Wodify (Wodify Sites, with Wodify Core and Wodify Perform) was chosen to solve that problem.

Wodify implemented Wodify Sites, giving Eric instant control, easy setup via a call and tutorials, and hands‑off lead generation that runs continuously. The results were dramatic: 2.5x new leads per month (double the prior volume), an 84% lead‑to‑member conversion rate, and roughly 70% website cost savings — all while costing less than half his previous monthly spend. Wodify’s solution freed Eric’s time and reliably grew CrossFit Bowling Green’s membership.

CrossFit Bowling Green

Eric Hanna

Owner