Case Study: Blue Titan Fitness & Self-Defense achieves 140% client growth and doubles revenue with Wodify

Blue Titan Fitness & Self-Defense - Customer Case Study

Blue Titan Fitness & Self-Defense, founded by Eric Basek in 2011, is a New Jersey martial arts and fitness studio offering Krav Maga and CrossFit programs. As the business grew from 125 members paying about $75/month, Eric struggled with billing errors and a poor member experience under Member Solutions and needed a single platform to deliver class instruction, workouts, and progress tracking.

Wodify (using Wodify Core, Wodify Perform, and Wodify Pulse) gave Blue Titan automated billing, class check‑in, detailed reporting, performance tracking and real‑time heart‑rate training. Over seven years with Wodify, Blue Titan saw a 140% increase in clients, average revenue per client rise by $125 to $200/month, doubled overall revenue, and a smoother member experience with better attendance tracking and promotion workflows.

Blue Titan Fitness & Self-Defense

Eric Basek

Founder