Case Study: CrossFit Mayhem achieves 10x membership growth and streamlined operations with Wodify Core

A Platform to Attract and Retain Athletes

CrossFit Mayhem, the Cookeville, TN gym owned by Rich Froning Jr. and managed by Yvette Clark, was running on Excel spreadsheets, manual emails and paper waivers and needed an all‑in‑one system to support growth, retention, appointment scheduling, retail, 1‑1 coaching and online programs. They chose Wodify, deploying Wodify Core along with Wodify Perform and Wodify Arena to replace fragmented tools and automate member management.

Wodify enabled CrossFit Mayhem to scale—achieving 10x membership growth to 400+ members, running 60+ classes per week and remaining powered by Wodify for six years—while adding appointment scheduling, corporate wellness and the subscription “What’s Rich Doing?” program. By giving coaches and athletes instant access to workout history and consolidated operations, Wodify streamlined workflows, boosted engagement and delivered measurable growth without sacrificing the athlete experience.

CrossFit Mayhem

Rich Froning Jr.

Owner