Case Study: 12 Labours CrossFit achieves unified management and a stronger community with Wodify Core

12 Labours CrossFit - Customer Case Study

12 Labours CrossFit, a three‑box affiliate in Columbia, MD with about 500 members and 27 coaches, struggled after merging because each location ran different software (Pike13, Zen Planner, MindBody Online). The fragmented systems made routine tasks—like updating payment info—difficult, ate into coaches’ time with tedious admin work, and left the three locations feeling disconnected, so co‑founder Luke Espe sought an all‑in‑one solution and switched to Wodify Core.

Wodify Core unified membership, attendance, custom WODs, mass communication, Leaderboards, athlete tracking and progress reporting so 12 Labours CrossFit can manage all three locations and one revenue stream from a single platform. The switch to Wodify reduced administrative headaches, freed coaches to focus on coaching, and strengthened community across the three boxes via Leaderboards—now supporting 500+ members and a staff of 27 from one system.

12 Labours CrossFit

Luke Espe

Co-Founder