Case Study: Wyld builds a compliant, high-converting dual cannabis ecommerce experience with WLCR

Wyld boosts year-over-year revenue and CBD conversion rates with WLCR

Wyld, a leading cannabis edibles brand, faced the complex challenge of building a digital presence amidst strict state-by-state regulations. They needed two separate sites: a compliant CBD ecommerce store and an immersive site for cannabis products that couldn't be sold online. WLCR was engaged to provide a strategic and technical solution.

WLCR executed a dual-site strategy, building a custom Shopify Plus store for CBD sales and an immersive, WebGL-based brochure site using Contentful and React for the cannabis products. The solution integrated subscriptions, loyalty programs, and strict compliance features. Following launch, Wyld saw substantial year-over-year revenue growth, increased recurring revenue, and improved CBD conversion rates, solidifying its brand digitally.

Wyld