Case Study: Seamus Golf builds a cohesive brand and Shopify Plus experience with WLCR

Seamus Golf lifts returning customer rate 6% with WLCR

Seamus Golf, a brand known for its handcrafted golf accessories and devoted following, faced a challenge with inconsistent branding across its messaging and visual identity. This gap between their product quality and brand experience led them to partner with the creative agency WLCR for a comprehensive brand strategy, visual identity, and Shopify Plus development solution.

WLCR established a cohesive brand framework for Seamus Golf, including a brand book, visual identity, and a new Shopify Plus website. This work provided consistent guidelines for all touchpoints and extended into new product line strategy. The measurable results included a 6% increase in returning customer rate, a 4% rise in store sessions, and a 1.3% growth in average order value.

Seamus Golf