Case Study: Fira de Barcelona improves smart venue safety and visitor flow with Wizzie Analytics

Fira de Barcelona monitors 50,000 visitors a day with Wizzie Analytics

Fira de Barcelona, a major exhibition center, sought to optimize the operational efficiency of its professional teams and external providers across its venue. Their original project, initiated before the COVID-19 pandemic, was to track and organize their personnel on demand. To meet this challenge, they partnered with Wizzie Analytics and deployed its Wizzie Data Platform (WDP) using tracking tags.

Wizzie Analytics implemented its big data platform to process WiFi signals from visitors' mobile devices, enabling real-time monitoring of crowd density to ensure social distancing compliance. The highly scalable solution processed up to 8,000 events per second and incorporated AI modules to detect behavioral patterns and predict crowd flows. The results were successfully demonstrated at events like Bizbarcelona, allowing Fira to guarantee safety, optimize provider efficiency, and gain detailed reporting for continuous improvement.

Fira de Barcelona