Case Study: Amundi Asset Management harmonises global press relations with Wiztopic

Amundi Asset Management - Customer Case Study

Amundi Asset Management, Europe's largest asset manager, faced the challenge of harmonizing its global press relations across 37 countries while preserving the autonomy of its local branches. They needed a unified solution to coordinate communication, manage content in multiple languages, and measure performance across different markets. To address this, they partnered with vendor Wiztopic to implement its diffusion platform.

Wiztopic provided a common platform featuring a global corporate newsroom and ten localized country newsrooms. This solution streamlined the diffusion of press releases, coordinated interviews, and integrated monitoring systems to create a global press review. The implementation allowed Amundi to efficiently control its international communications, automate reporting, and measure the results of its press relations in real time across all countries.

Amundi Asset Management