Case Study: authorSTREAM reaches thousands of customers and boosts sales with WizIQ

Reach Potential Customers with Webinars on WizIQ

authorSTREAM is an online platform for sharing and discovering PowerPoint presentations that wanted to build its reputation, grow a community of presentation users and experts, and educate clients so they’d use the product more effectively. The challenge was to reach a global audience without friction and to teach people how to create and deliver engaging presentations that would drive ongoing usage.

authorSTREAM solved this by running monthly, expert-led webinars on WizIQ — a browser-based, no-download platform with chat, polls, multiway audio/video and full support — to demonstrate product features and presentation best practices. The webinars typically draw about 200 attendees (one reached 500), have driven downloads and sales, improved users’ product knowledge, and helped authorSTREAM expand its community to millions of members and tens of thousands of social followers.

authorSTREAM

Dinesh K. Awasthi

Product Manager