Case Study: Lakmé achieves cost-effective salon training coverage across 100+ cities with WizIQ

How Lakmé Improved its Salon Training Coverage Across 100+ Cities by Going Online with WizIQ

Lakmé, a leading cosmetics and salon services brand in India, needed a cost-effective way to train service professionals across 100+ cities. The company faced challenges in reaching remote staff, maximizing enrollments, delivering self-paced multimedia courses, and tracking attendance and performance without high travel and facility costs.

Lakmé moved its training online with WizIQ’s platform—using course builder, video media, tests, file sharing and automated reports—to deliver scalable, self-paced and live training. As a result Lakmé enrolled 475 trainees, eliminated travel and classroom costs, automated assessments and attendance tracking, improved course completion and reach, and gained better visibility into trainee performance.

Lakmé