Case Study: Alla Folsom reaches Russian women worldwide and scales her glamour school with WizIQ

Alla Folsom - Customer Case Study

Alla Folsom’s business, The Kingdom of Happiness and Joy, teaches Russian-speaking women about beauty, self-confidence and skills for modeling and acting. Founded in 2013 and originally delivered face-to-face across the Russian-speaking world, her challenge was to scale beyond geography while serving an audience that reads Cyrillic, needs simple, reliable tech, and requires high-quality video for detailed makeup and styling demos.

WizIQ solved those needs with a multilingual (19-language) interface, one-click ease of use, 24/7 support, HD voice and image streaming, and scalable plans with ample storage. As a result Alla now runs 3–4 open classes and 12–15 private tutorials monthly, reaches over 3,000 regular free attendees (300+ of whom pay for private classes), offers individual mentoring, and has significantly grown her client base and income while becoming an online celebrity.

Alla Folsom