Case Study: Custer boosts seller adoption with Wizeline’s redesigned digital platform

Mapping the Customer Journey to Redesign a Household Product Company’s Digital Platform

Wizeline helped Custer, a long-established European household products company, redesign CusterDigital, its mobile and desktop digital platform. The main challenge was low seller adoption: only about one-third of sellers were using the platform, and Custer needed a better experience that also aligned with business rules, regulations, and the needs of multiple internal teams.

Wizeline led stakeholder interviews, design thinking workshops, user interviews, concept testing, and information architecture work to define a new platform structure, critical flows, and style guidelines. The result was a more intuitive navigation and faster linear workflows, with validation showing positive reception of the new product presentation, improved search usage, and better icon recognition; the work also led to a yearlong design and development engagement between Wizeline and Custer.