Case Study: Etsy modernizes petabyte-scale analytics with Wizeline

Etsy lowers TCO by 30% with Wizeline

Etsy, an American e-commerce marketplace, faced the challenge of modernizing its on-premise Vertica data warehouse which had become costly and rigid. With data volumes exceeding a petabyte, the infrastructure limited speed and innovation. Etsy partnered with Wizeline to migrate to a cloud-native analytics stack on Google Cloud Platform, a complex project requiring the refactoring of numerous systems and pipelines with no downtime.

Wizeline rearchitected Etsy's data platform to a cloud-native Lakehouse on Google Cloud, utilizing BigQuery for near-real-time analytics. The solution resulted in a 30% lower total cost of ownership and scaled the warehouse from 750 terabytes to 1.5 petabytes, enabling petabyte-scale queries in seconds. Data engineers now spend over 40% more time on new models, and the new foundation unlocked advanced Google AI/ML services for Etsy.

Etsy