Case Study: True Digital Group achieves a frictionless Netflix subscription journey with Wizeline

Enabling a Frictionless Netflix Subscription Journey to Improve the True Digital Entertainment Experience

True Digital Group, part of Thailand’s True Group, wanted to give TrueID users a seamless way to subscribe to Netflix and manage their plans from one app. To make that happen, True Digital partnered with Wizeline to extend the TrueID entertainment experience with a new subscription journey for Netflix, including support for the TrueID app and TV set-top box environment.

Wizeline built an API-first middleware layer that handled user eligibility checks, Netflix charge processing, fraud management, and communication with Netflix’s backend through REST APIs. After four months of development, the solution launched in September 2020, helping drive a steady increase in Netflix subscriptions through TrueID and improving customer satisfaction with a frictionless subscription experience.

True Digital Group