Case Study: True Digital Group optimizes decision-making with Wizeline’s Digipulse analytics platform

Creating a Big Data Analytics Tool to Optimize Decision Making for True Analytics’ Business Customers

True Digital Group, through its True Analytics division, needed a better way to turn massive consumer data into actionable business insights. In early 2019, the company partnered with Wizeline to create a cloud-based analytics product that could visualize real user behavior, engagement, and competitive performance across apps and websites.

Wizeline designed and developed Digipulse, a SaaS visual analytics tool built on Firebase Authentication and Google Cloud with BigQuery-backed data processing. The solution moved from an MVP that visualized uploaded CSV files to a full platform using True Analytics data, enabling competitive sets, user transition analysis, and persona-based insights. The product received positive feedback from early users and set the stage for ongoing enhancements such as weekly data refreshes, segmentation filters, and expanded Customer 360 capabilities.

True Digital Group

Ampatcha Yu

SENIOR PRODUCT MANAGER