Case Study: Zia Pia achieves 5x faster trade show follow-ups with WizCommerce

Zia Pia speeds trade show follow-ups 5x with WizCommerce

Zia Pia, a specialty food distributor, faced a significant challenge with slow, manual processes for creating line sheets and conducting customer follow-ups after trade shows. This bottleneck, handled by account manager Suzanne Alston, resulted in weeks of administrative work and risked losing sales momentum. To address this, Zia Pia implemented the WizCommerce platform, specifically utilizing its AI Sales Co-Pilot and WizOrder modules.

By using WizCommerce, the team automated line sheet creation and leveraged AI-powered search for instant product identification during booth conversations. This solution enabled them to complete follow-ups for over 150 customers before the trade show ended, a task that was previously impossible. The vendor WizCommerce helped Zia Pia achieve results including 5x faster trade-show follow-ups and a 50% reduction in the time required to create line sheets and catalogs.

Zia Pia