Case Study: Fireside Lodge achieves unified catalog and bigger online orders with WizCommerce

Fireside Lodge Furniture Company grows accessory order sizes with WizCommerce

Fireside Lodge Furniture Company, a builder of furniture and furnishings for retail and hospitality, faced significant challenges with its clunky and disconnected ordering systems. Customers were frustrated by having to bounce between printed catalogs and a separate wholesale portal that was difficult to use, leading to constant interruptions for the sales team. To solve this, they implemented the WizCommerce platform.

With WizCommerce, Fireside Lodge unified its product catalog, pricing, and ordering into a single, intuitive portal. This provided customers with always-accurate information and a self-serve experience, which drastically reduced support calls. The solution also organically grew online order sizes, as customers found it easier to discover and add accessories to their carts. The WizCommerce platform gave the lean sales team time back to focus on higher-value work.

Fireside Lodge Furniture Company