Case Study: HoppyTrade achieves the launch of France’s first B2B craft beer distribution marketplace and doubles turnover with Wizaplace

How HoppyTrade teamed up with its partner Wizaplace to launch the first B2B craft beer distribution marketplace in France

HoppyTrade, launched in August 2020 by Brothers Loving Beer, set out to create France’s first B2B craft beer distribution marketplace to centralize offers, give breweries control over stock and supply, and solve complex refrigerated logistics and inventory challenges while onboarding many small sellers. To build a reliable, scalable solution that could be deployed quickly, HoppyTrade chose Wizaplace and its all‑in‑one marketplace SaaS platform.

Wizaplace delivered a turnkey, easy‑to‑use marketplace with an intuitive seller back office, fast deployment and an agile development rhythm (weekly committees and monthly releases), enabling HoppyTrade to onboard hundreds of brewers and expand its catalog. As a result, HoppyTrade lists about 1,000 craft beer references, serves 500+ customers, sells roughly 125,000 liters and processes over 1,000 orders per year — doubling turnover in eight months and generating repeat purchases thanks to the Wizaplace platform.

HoppyTrade

Jérémy Gobard

Chief Executive Officer