Case Study: Handbag designer Michelle Irene achieves a professional, growth-ready online store and saves thousands with Wix

Michelle Irene - Customer Case Study

Michelle Irene, a New York–based handbag designer behind the convertible Michelle Irene brand, needed an affordable, professional website to showcase her products, give wholesale and retail buyers access, and update promotions and galleries quickly. After trying other builders and costly professionals, she chose Wix for its ease of use and ability to deliver a polished look without the professional price tag.

Using Wix, Michelle launched a polished online storefront and product gallery, added coupon functionality and distinct access for wholesale and retail buyers, and gained the ability to make instant changes herself. Wix saved her thousands in development costs, improved product presentation and buyer access, and now provides a solid foundation for growing sales and customer engagement.

Michelle Irene

Michelle Stupski

Handbag Designer