Pulley
17 Case Studies
A Pulley Case Study
Pulley co-founder Andreas Rotenberg met with Chris Tarrant, Chief Growth Officer at VASA Fitness, to discuss the challenge of scaling the company's development team. VASA's ambitious growth plans required opening clubs at a much faster rate, but the existing development process was not equipped to handle the increased pace, risking a slowdown in expansion.
By applying principles from Pulley, VASA Fitness focused on creating a high-permission culture that empowered the team. The solution involved re-engineering the entire development system, analyzing build times and workflows. This systemic improvement, guided by Pulley's insights, led to a significant 20% reduction in construction time, decreasing it from 26-27 weeks to 21 weeks and enabling the team to open four times the number of clubs compared to the previous year.