Case Study: Hibbett Sports cuts permit delays and opens four weeks early with Pulley

Solving Retail Permit Delays Hibbett Sports' Successful Opening before Thanksgiving

The customer, Hibbett Sports, a nationwide athletic apparel retailer, faced significant store opening delays and lost revenue due to a complex and inconsistent permitting process across different municipalities. Their challenge was the lack of a centralized way to track submissions, which consumed immense internal resources. To solve this, they turned to the vendor, Pulley, and its permitting platform and services.

Pulley provided a centralized platform for tracking projects and leveraged its network of former planning officials to navigate local requirements. This solution drastically reduced permit times; in one instance, the process in Jacksonville, Florida, was cut from 140 days to just 30. This speed enabled Hibbett to open a store four weeks early for Black Friday, saving 11 weeks and generating over $200,000 in additional revenue. The team at Hibbett reported that Pulley provided unprecedented visibility, support, and consistent results across over 20 jurisdictions.

Hibbett Sports

Jeremy Brown

Director of Construction and Design