Case Study: Frends accelerates sales cycles and wins more deals with Realm AI agents

Frends - Customer Case Study

The customer, Frends, an iPaaS leader, faced a challenge with knowledge scattered across multiple systems, creating bottlenecks for its revenue teams. This slowed sales cycles and diverted senior employees from high-impact work. To support its growth without increasing headcount, Frends turned to vendor Realm and its AI agents to improve information discoverability.

By implementing Realm's specialized AI agents, Frends automated key revenue processes, including prospecting, RFP responses, and real-time sales support. The solution delivered a dramatic return on investment; Realm's agents were so effective that Frends estimated they prevented the need to hire 4-8 additional team members, accelerating sales cycles and helping to win more deals.

Frends

Antti Toivanen

Head of Product & VP