Case Study: WorldAPP boosts targeted prospect engagement and closes major deals with Wistia

WorldAPP leverages custom video to demonstrate potential data collection and management solutions to interested clients

WorldAPP, maker of enterprise survey product Key Survey and mobile forms platform Form.com, needed a better way to sell highly targeted solutions to specific industries and C-level business units. Standard benefit videos and long text couldn’t convey how the app would look, behave, or address a particular department’s needs, so they faced the challenge of telling vertical, role-specific stories quickly and persuasively.

Their solution was to produce custom, industry-focused videos hosted on Wistia, send private links to champions, and use Wistia’s analytics to see who watched and where—then make timely follow-up calls. That approach, supported by an in-house video team for fast turnaround, turned into a competitive advantage: analytics-enabled outreach helped secure a major enterprise win and improved deal support across the pipeline.

WorldAPP

Terry Dolan

VP of Marketing