Case Study: Wipster achieves compelling, high‑engagement product demos with Wistia

Wipster - Customer Case Study

Wipster, a video review and approval platform for production teams and videographers, needed a compelling way to demonstrate its core value—making a tedious review process simple and even fun—and to humanize the product on its homepage. Litmus, fresh off a $49M raise and facing rapid hiring needs, needed to convey its workplace culture and make job listings feel tangible so top candidates would see themselves fitting in.

Wipster solved this with a bold 30‑second interactive demo featuring founder Rollo Wenlock and playful on‑screen edits that both demonstrate the product in action and create a human connection. Litmus used a concise montage of employees going through their day, letting familiarity and real moments communicate community and belonging; both approaches turned abstract claims into visceral, relatable experiences that better showcase product value and company culture.

Wipster

Rollo Wenlock

Founder