Case Study: Hawaii Life builds a branded video and podcast experience with Wistia

Why Hawaii Life Uses Wistia for Video and Podcasts

Hawaii Life, a real estate brokerage with more than 20 offices across Hawaii and 300+ independent agents, wanted a better way to engage audiences beyond its existing video marketing. The team also needed a way to build buzz for its annual conference and manage video and podcast content in a branded experience that felt native to its website, using Wistia.

Wistia provided Hawaii Life with customizable Channels for hosting both video and audio in one place, including podcast content, transcripts, and third-party connections like Apple and Spotify. With Wistia, Hawaii Life created a clean, consistent multimedia ecosystem that matched its brand, improved accessibility, and gave the team more flexibility; the podcast was initially launched to drive conference excitement and then became a lasting marketing asset.

Hawaii Life

Mike Pooley

Digital Marketing Manager