Case Study: Bizzabo achieves company-wide engagement and stronger culture with Wistia

Using Video to Power Every Part of Your Business

Bizzabo, a global event-management platform with offices in New York and Tel Aviv, needed a way to better engage customers, differentiate from competitors, and connect distributed teams—yet video was initially an afterthought. The company faced the challenge of making product demos, marketing campaigns, customer stories and internal communications more compelling and scalable across marketing, product and HR.

Bizzabo made video central to its strategy, hiring a full-time producer and adopting tools like Wistia (with HubSpot integration) and Soapbox to produce, test and distribute content company-wide. The result: higher engagement across campaigns, smarter performance insights, easier user-generated and internal video creation, stronger onboarding and company culture, and a clear competitive differentiator as video now powers most of their initiatives.

Bizzabo

Tom Shelly

Product Marketing Director