Case Study: HapYak achieves higher lead generation and conversion with Wistia

The Evolution of Interactive Video a Chat with HapYak

HapYak is an interactive video platform helping companies turn passive viewers into lead intelligence for their marketing automation tools. Faced with the challenge of collecting meaningful prospect data and helping a small sales team prioritize outreach, HapYak needed a way to make video both engaging and actionable without disrupting the viewer experience.

Their solution was to embed lightweight interactive events (quizzes, surveys, CTAs, email collectors) into videos and feed those events into marketing automation and sales alerts. This approach increased engagement and conversions — experiments showed roughly a 65% submission rate on interactive elements and higher email-collector conversions when timed strategically — enabling real-time sales notifications, better lead scoring, and plans for automated follow-up emails to improve nurturing.

HapYak

Cass Sapir

Customer Success Director