Case Study: Nextiva boosts engagement and lead generation with Wistia

Nextiva boosts form fills 4x with Wistia

Nextiva, a cloud-based VoIP service company, initially sought to improve internal communication and transparency as their team grew. They turned to the Wistia video hosting platform to begin their video journey by creating an internal series to unify employees.

Using Wistia, Nextiva implemented a comprehensive video strategy that expanded from internal communications to brand commercials, A/B tested lead-generation videos, and customer success stories. The solution provided the tools for hosting, robust analytics, and A/B testing. A key result was that a personalized video on a demo form led to 4x more form fills, and video became a core part of their marketing, driving engagement and sign-ups.

Nextiva