Case Study: MyBinding achieves 30% higher average order value and 10% higher conversion with Wistia

MyBinding uses over 4,000 videos on their site to supercharge online sales of laminating, binding, and presentation products

MyBinding, an eCommerce retailer of laminating, binding, and presentation products, built a large in-house video program to help customers see and understand products. After starting on YouTube, they ran into corporate network blocks, competitor ads, and an inability to track on-site impact, which made proving ROI difficult.

Switching to Wistia allowed them to programmatically embed and manage over 4,000 videos across their Magento site and knowledgebase, and to optimize production (multicam shoots with a single voiceover) to cut editing time by more than 60%. The videos drove measurable results: viewers have about 30% higher average order value, conversion rates are over 10% higher, per-session value is 42% higher, the Turnstile collector added 3,500 email subscribers, and their video program contributed roughly $2M in gross revenue.

MyBinding

Jeff McRitchie

Co-Founder and Vice President of Marketing