Case Study: Litmus achieves higher-quality hires with Wistia

Litmus - Customer Case Study

Litmus, fresh off a $49M funding round and gearing up for rapid expansion, needed to attract top talent for many new roles. The challenge was that traditional text job ads couldn’t capture the intangible aspects of workplace culture that help candidates feel whether they’d belong.

Litmus produced a simple, music-backed video of employees going through their days—a whirlwind tour rather than a checklist of perks. The visual, human-focused approach conveyed community and familiarity, helping viewers feel like potential coworkers and making the company’s culture and fit far clearer to prospective applicants.

Litmus