Case Study: LiveIntent achieves 188% YoY video play growth and higher engagement with Wistia

Leveraging an Educational Video Series to Teach and Inform

LiveIntent, a digital advertising company, launched a weekly educational video series to boost site traffic, generate leads, and simplify complex marketing topics for customers and their own team. Starting from a low-budget pilot, the challenge was to differentiate from crowded email content, keep viewers on their site (not YouTube), win internal buy-in, and find a scalable way to educate prospects, clients, and new hires.

They adopted Wistia to host LiveIntentional Weekly—using Turnstile and Wistia’s analytics plus Marketo/Salesforce integration—and shifted to focused, three-minute deep dives on one topic per episode. By iterating on engagement data they saw a 188% year-over-year growth in total plays, significantly higher engagement than prior newsletters, increased time on site, a steady 75–80% engagement baseline, and automated sales follow-ups for viewers who watch more than 50%—while repurposing the videos for onboarding and sales enablement.

LiveIntent

Nick Dujnic

Senior Director of Demand Generation